TRE:56 – Spotlight Coaching Session With Brennan Fisher

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Brennan Fisher 0:00
You, like you understand those places of like being alone and not, you know, not having someone to go to or not having someone to understand the things that you’re going through? Because even even my siblings, you know, I couldn’t talk to them about the things I was going through because they weren’t home. They didn’t know what it’s like, what situations were like. And I think that’s where it stems and, you know, I’ve always felt like I’ve had a heart for people. I don’t I don’t know if I could pinpoint exactly where that comes from.

Corey Benschop 0:34
Welcome to The Rising entrepreneur.com podcast for the dreamers, the doers in the believers. I’m your host, Corey Benschop. And it’s time to rise. So check it out, bro. We were going through your, your podcast application. And like I said, I noticed you know that you’ve got your show and you’re getting started. And you put on here that you know, the big biggest, best outcome for you would be to gain exposure for your podcast, as well as to be able to give entrepreneurial spirit to others, which is awesome and encourage the younger generations to pursue business. That’s what we’re all about for sure. And, but we wanted to kind of approach this a little bit differently with you because you are just getting started. And we would love to essentially help you get started offer any kind of assistance and wisdom we have in terms of marketing your podcast, because I know that that’s something that’s important to you, you know, being able to market your podcast, as well as what you put on here build yourself as a public figure. So we kind of wanted to use this opportunity to really just make ourselves available to you and then what we were going to do on the podcast side is we have something we call kind of like a market spotlight episode. And really like all this is is a commercial for your show or for whatever it is you’re doing will literally create this advertisement for you. And you know, if you’re cool with this, what we’d like to do is is Run one of these episodes with you and essentially catch a snapshot of where you are today. And then kind of like what your goals are with the podcast, and then we’ll actually reconvene with you. And you know, six months, 12 months or something down the line, and then do a follow up episode and kind of bring it all together. Is that something that you’d be you’d be interested in?

Brennan Fisher 2:17
Yeah, that would be awesome. That sounds that sounds great. Cool, man. Yeah, and here’s, here’s where we are

Nathan Kettler 2:23
to like, cuz, cuz you’re at the beginning of a long, Awesome, cool, crazy challenging journey, right? of being an entrepreneur for you know, the next hundred years, right? So and so there’s and so, what’s gonna happen so so I have a 21 year old one that’s about to turn 21 has 18 kids. So like, I’m like, you know, and I they’re not entrepreneurial at all.

Corey Benschop 2:55
He looks young, but he’s old as far as what he say.

Nathan Kettler 3:00
youngest, my youngest one is actually entrepreneurial and did like it but in a different way but but what I want to say is this you right now, like your 14 cab, you’re gonna capture a snapshot of where you are right now. And as you look back, it’s really hard to close the gap and understand how far you’ve come and your age, you’re gonna come so far in a year completely unrecognizable. Because I mean, she’s already know you know, the year abroad, completely different person, you come home, you go to school, you come home now and you’re like, wow, like I’m kind of a different person than the last time I lived in this house for as long right? Does that feel accurate? Yeah. So a year from now, as an entrepreneur, like digging in with your podcast, your journey, you’re going to be a whole next level. And so if you surround yourself with other rising entrepreneurs and other people that are doing things on big levels, that that amount is going to be exponential. So So Kevin, Sharing where you are, helps you understand how far you’ve gone, which, which helps you take bigger leaps and bounds in the years forward. Okay, so that’s one thing. The other thing about it is is the reason that we do this is it’s actually, psychologically it’s going to help you step into who you are even more. Because when we make public declarations of who we are and where we’re going, law of consistency says we want to stay consistent with with that, right? And so when we, when we make these, these, like, this is where I am, this is where I’m going and we kind of spotlight on it. It helps give you some subconscious internal drive to really achieve that and go there and if you know that we’re going to be revisiting. So it’s just it’s a really cool, like format. That’s where I come from. I come from the psychology and story side of scaling and saving and scaling your business. Corey comes from the processes and systems side of scaling And saving your business. And so um, and so we bring together varied experience with with a lot of different things as far as growth in business and marketing. So it’s so it’s intriguing for us to have an opportunity to meet with younger entrepreneur who’s trying to do big things and, and so it’s just for us that’s, that’s where we’re coming from, and we want to see you do big things. I’m gonna just shut up for a minute now let you go.

Corey Benschop 5:34
Yeah, yeah, man. No, that’s awesome, dude. So look, it’s a it’s 915 right now we have a hard stop at 10 o’clock. So let’s spend 15 minutes bro if you don’t mind, we’re just going to ask you some questions and like kind of get, like I say a little snapshot of where you’re at right now and what your drive is. And then if there’s anything to that we can help you with, you know, if you have questions when it comes to marketing, your podcast or advertising or how you can get you know more people on your show or whatever it might be by By all means, you know, let those come through. So if you don’t mind though, to just get started, bro, like explain to me what, like why a podcast why’d you side is to start doing this and what do you hope to gain out of this?

Brennan Fisher 6:11
Yeah. So I mean, I’ve, I would consider myself more of an introvert for sure. But I’ve always liked telling stories. And I, you know, I always felt like in my groups and my friend groups in different places like that was kind of always my niche was being funny and telling people’s stories. And for me I you know, I’ve always been looking kind of for the new thing what what is up and coming What is something that I would enjoy starting or being a part of. So, me and my roommate were just like sitting around when they and we were with our friends and they were like you like you guys just bounce off each other. Like, you know, your relationship is just funny. And so you know, you were in college and we have all these funny stories and experiences and I’m like, we’re sitting there and I was like, do we should we just start a podcast? Because I think nowadays, you know, I’m one of my episodes, we talked about it. I’m like, you meet someone that you haven’t seen in three years. And you ask them, Well, have you started a podcast and it’s just like, it’s become such a norm. And I think it’s such a cool way, especially for people my age, or you know, in my like age range, that they’re starting to kind of get to the age where they want to listen to podcasts, they want to, whether it be something that’s funny, something that fills their time during the work days, they want to learn something. And so, you know, we kind of explored our different options of how we could do this, you know, people have blogs, blogs, you know, YouTube channels. And we just decided that, you know, podcasts would probably be the best outlet in terms of being able to tell our stories and just have people enjoy it, kind of hear a little inside scoop of what life is like. And I and I did my research, I looked on, you know, most podcast platforms and there really was nothing like the podcasts that we have. You know, first I started with the names and I just like it kind of baffled me that that wasn’t already a thing that no one had kind of capitalize on the opportunity. And so from there, we started brainstorming and and we decided to just go for it. I think the hardest part is doing it. A lot of people have a lot of ideas and a lot of cool things they want to start, but it’s just kind of that fear of not being successful that holds them back. And so we just said, let’s do it. Let’s take the step. And we’ll, we’ll learn as we go. That’s awesome. How many

Nathan Kettler 8:27
episodes? How many episodes Do you guys have now?

Brennan Fisher 8:30
So right now we have 10. The virus kind of threw us into a little bit of a backpack spin. Because, you know, part of our podcast is like American college kid. And to be at home now is really difficult to record and have content that is actually that that we feel is actually worth putting out. Okay, so right now we’re in the middle of recording another episode. We’re going to call it zoom University. It’s all about Being college kid quarantined. So we’re in the middle of getting that one ready. But yeah, as of now that only 10 episodes that will be 11. And we the way we’ve kind of structured it is in seasons. So next semester will be kind of a season two kind of thing. And because we started it in January, it’s, you know, still kind of fresh. So trying to just figure out how we want to structure yet or structure the seasons and be able to kind of keep it going.

Corey Benschop 9:29
Yeah, that’s really smart, bro to follow, like the school schedule, with your seasons, especially if that’s the niche that you’re going to be going into. And so you set a couple of things that really are great benefits for you. So you’ve done some research, you realize that there’s not really any other shows or competitors within this niche that kind of tells us one of two things, either. It’s, it’s a completely blue ocean, and it’s going to be awesome for you or there’s no market there. Right. So maybe people have tried it and it didn’t work. But I would say in your case, like you said, podcasting being such a new thing, it’s probably a great opportunity for you. And then mentioning that the virus is a complication. So this is actually, this is a really good point and kind of a foreshadowing of other things that I think will become complications in the future. So if you could try to like think about that in terms of, you know, preparing yourself for other things that may come, you know, geography like, are you guys typically recording the episodes where you’re doing it together in your, in your, you know, wherever you lived, if you’re roommates or, you know, now you’re having to do it virtually, right. So that’s kind of throwing a wrench into things. As you can see, Nathan and I are not in the same place. And so like, this is actually just kind of the norm for us is doing a virtual show. Right. Right. So I would say learning the ins and outs of that would definitely stay a positive for you. You know what I mean?

Nathan Kettler 10:49
I had a couple of questions, actually, about that exact thing, Cory?

Corey Benschop 10:53
Okay, cool. Cool. So, real quick, I just wanted to bring it. Actually I’ll ask my other question afterwards. Go ahead, Nathan.

Nathan Kettler 11:00
Well, I was gonna say, so when it comes to your podcast, what is the message? Like, you’re hanging out? You got a funny story. So is it? Is it entertainment? Is there a message? What is the I get were like so okay, there’s no one doing it. And so what is the value that you’re trying to provide for the people that are listening? Like, I’m just trying to fit your motivation on that, right?

Brennan Fisher 11:24
Yeah. Yeah. So I think our main motivation, our main kind of, like go to is comedy. I think that’s, that’s where we thrive. That’s where our relationship kind of just goes well together. And obviously, you know, if you listen to it, comedians, or comedians, and we’ll talk about stupid things or whatever, but also, one thing I’ve noticed is I’ve had it as I’ve had a lot of people or multiple people reach out to me, you know, people that I don’t know and like international people that will message me on Instagram and they say, hey, like, I had a guy from I think it was Sweden or something, and he was like, Hey, I’m coming to the states next year for school. Do you have any tips for like a college kid from, you know, Sweden. And so the other part of our podcast is kind of providing an inside like scoop and inside life on what like college life for us is really like because I think people have, you know, preconceived notions of college life. And you know, how great or how terrible it is, regardless, you know, depending on the stories or where you come from. And so for us, we wanted Yeah, to just have a real look on you know, life.

Nathan Kettler 12:36
Okay, so, so that’s the, so that’s the, that’s the thing, but what is the what is the outcome cuz cuz I got some a couple things like because I’m understanding where just a perspective shift, it’s gonna be pretty cool, but I’ve got a couple of just one more thing is like, then what is the outcome for the people that are watching it like, Okay, this is what college life is really like. And this is funny. So it’s entertaining. So you You’re entertaining people and you’re giving them a glimpse of what college life is really like why

Unknown Speaker 13:06
Yeah, okay, that’s a good

Unknown Speaker 13:09
I think

Brennan Fisher 13:11
the why would would just be entertainment.

I think that’s that’s the main kind of category or podcasts have fallen. You know, I wouldn’t say that I have crazy extensive knowledge that people should just listen to me about whatever and anything and believe it so I think that would be the category that we would put ourselves under.

Nathan Kettler 13:34
Because that’s what you’re that’s what you’re I think that’s what you’re qualified for it in your mind. But why Why are you late? But then on a deeper why like as a person just just take all qualifications, and stuff like you as a person were, were created from pure potential you are unique value, right? You are value. You’ve lived 19 years of a life that no one else has ever lived, right? So you have experiences no one else has seen you. You have a unique value. Now is that in life advice? Like, probably not. I’m glad that you understand that. But then I wonder like in that 19 years of stuff that’s happened. What are some things that like your messages that you want to bring because you want to you talk about entrepreneurship for a rising generation, right, you talk about what are some of the aspirations you have for the people that are listening to you? Yeah.

Brennan Fisher 14:27
I think, you know, I want people to feel encouraged one, in, you know, the kind of life that they’re going through. I know that, you know, because our audience is targeted towards college kids. I know that there’s a ton of struggles and a ton of things and like that you go through as a college kid, you’re kind of in this weird period between you know, leaving home and becoming a while, you know, becoming an adult, even though technically you already are, and trying trying to figure out what does that look like? For me, and so as you know, as a podcast hosts and for my podcast, I want people to be able to come and listen and enjoy and hear about the other, you know, stupid things or struggles that we go through. So that, you know, they can kind of feel that you know me to sense of, man, I know what you’re going through, I want people to be able to relate and really just kind of sit back and listen and laugh and be able to say, Man, I get that I get what you’re going through and just to be encouraged that someone else is out there, feeling the same thing.

Nathan Kettler 15:37
So you want to see you want to help encourage people to to so they can pursue like so. Okay, so I get that you want to encourage people and I think that the way that you’re encouraging people makes total sense. And so I just want to go a little bit deeper. Because because it’s going to get hard and so I want you to have something to hold on to Because this is why you haven’t done the episode you need to do separate when they’re more important than ever. Right? And so, so why is it important for you to encourage people? Because that’s, that’s not everyone cares. Not everyone cares. So why is it important to you to encourage people?

Brennan Fisher 16:18
I think that comes from a personal basis. I think I look at the things that, you know, I’ve gone through or the struggles that I have, from, you know, even from being abroad. I remember how hard it was the first couple months to be away and to be in a foreign country. And to just have that, like, longing to want to come home. I didn’t like where I was, you know, I don’t think I liked the person that would that I was there. And so, you know, I look at that, and I think, Man, I wish you know, there was something that I could have gone to something that I could have related to that would have helped me through this You know, obviously after spending, you know, a good amount of time there, I started really kind of developing myself and coming into, you know, things that I hold now. But it was really hard to get there. I remember coming home for Christmas break over, you know, last year when I was abroad, and I did. And when I go back at all, I, you know, I, it wasn’t that I hated it, it was just that I felt like I was so broken down from being away and the things especially just like the experiences that you’re going through, it’s just really heavy. And the school that I was at, they kind of called it pressure cooker, kind of everything that in your life that is like, come that has happened is just coming up slowly. Okay. And so, you know, after coming back that second semester when I did come back, I think I really just started developing myself. And I thought, you know, I wish I wish people would give more effort give me more time. Because I know that’s how it was for me. And so, you know, my situation was a bit different than just the average college student coming out of high school. And I think that’s cool. And I think I gained a lot of like experience from that.

Nathan Kettler 18:14
So, so that means Okay, so I agree, go on. And so you answered it. And then and then. So you, you went through an experience that was transition like, it was a transitional experience in your life, you became a new person as a result of this experience. But you had no encouragement that you didn’t have the encouragement you needed during that that transformation to make it easier to help you understand that on the other side of this, this is something different. And that now it seems like you’re starting another, another transitionary period of your life, this this domestic college life, which is still on the other side of the country, from your family, which you know, which means you’re your own life 100% but you’re but you know, that you’re you still becoming something new and it sounds like you’re creating the thing that you were missing, in your last transitional experience for other people that are about to be going through a transitional experience to encourage them, that there’s good, there’s, there’s good on the other side, Let’s laugh and get our way through this. Because there’s stress, is that accurate at all?

Brennan Fisher 19:17
Yeah, I would say, you know, for my lack of words, that that’s a really good kind of description of what it is.

Nathan Kettler 19:24
So then, so then, like, that’s, that’s so cool. And, and that’s where that’s a, that’s a theme that’s carrying through. If you carry that through in your life of, of I know people are going through a transition and this is the transition I’m going through. Let me let me put together some comedy, some entertainment, some some things to help people through this thing that that may be something that you continue to do. What I wonder is, is some people don’t care. Why is that? Why Why do you think you’re doing that? Why do you think you’re actually taking action to help encourage people to transition. Why is that important to you?

Brennan Fisher 20:05
Um, I mean, I feel like I have to, like, dig deep to really do. You know, think about why that is.

Unknown Speaker 20:13
Take it done.

Brennan Fisher 20:17
I think on a more like personal level, you know, I’m the youngest of five kids, but the age gap between me my closest sibling is four and a half, almost five years. So I spent most I spent all of my high school as an only child. You know, both my parents work, my dad travels a lot for work. And so, having that starting, they’re starting when you know, siblings leave the home, you’re kind of on your own. You, you know, when both your parents are working and traveling, you’re by yourself a lot. And I think that’s kind of where it stems from is you like you understand those places of like being alone and not, you know, not having someone to go to or not having someone that To understand the things that you’re going through, because even even my siblings, you know, I couldn’t talk to them about the things I was going through because they weren’t home. They didn’t know what it’s like what situations were like. And I think that’s where it stems and, you know, I’ve always felt like I’ve had a heart for people. I don’t I don’t know if I could pinpoint exactly where that comes from. But yeah, I think I think that would be a good starting point. I’m not sure if that answers it. No, I did.

Nathan Kettler 21:32
It does. It totally does. So because so there’s a couple of things First, I want to thank you because my, my youngest that lives with me is 15 and a half and, and the the, the oldest ones, in and out like kind of moved out kind of here and 19 and then 18 year olds about to go to college. And she’s in for last year. She’s already been having anxiety about being alone, not being with her siblings. So I’m so like I I hear her anxiety. And so what you’re saying about the thing you went through I know people need that I know people are struggling with, with what you’re saying in the fact that that’s a motivation to help people feel comfortable and support through that when they don’t have the people that are supposed to be there to support them. Because your siblings had a different life at home than you did. Like your last one. They raised the other four, then you had this guy. I know because I got kid like, so you’re 100% right with how it feels. And you should have felt that way. But then be like, I want to so. So I think there’s there’s other levels. But here’s what here’s what, here’s what we just uncovered. You have a podcast so that you can help people that feel alone through a transition to have some comfort, some entertainment and some laughter to get them to the moment so that they can become the person who’s going to become on the other side of that right. Yeah. So when Where are your people in college feeling more alone than ever, ever before. I’m so glad you’re starting zoom University, but you understand that it is more important for you guys to be more productive with your content, be shouting out to more people who are alone, after they’ve had all their friends have had a roommate for the first time. And you’re just getting to the point where you liked it. You know, just get to the point. This is cool. Like I like this is home. This is everything is right here. And like and then boom was taken away and you got to come back home to where you were just evolving out of and all kinds of people are feeling that that same kind of thing. And so when you know the why that’s connected to what you’re doing. Does that make sense? Yeah.

Corey Benschop 23:44
Yeah, for sure. And so I’m gonna jump in real quick, Nathan, thank you so much for that, bro. And I’m gonna take Britain out of the crosshairs for a moment that way. You know we can, we can actually dive into this market spotlight episode for you, bro. But again, there’s more than that. Is that that small amount of digging in, which is something that we do, again, when we do coaching for our clients and stuff like that. And we really do want to ask you uncomfortable questions, because it’s important to uncover those why’s. And it’s really important to look at what the motivators are. And so I have one more question for you actually, is what like monetization wise business wise, what is your goal for this podcast? How do you see that actually producing a business for you in the long run?

Brennan Fisher 24:28
Yeah, I think

in the beginning, you know, we maybe didn’t have a ton of aspiration in terms of like monetizing the podcast, because we were just trying to create content that was entertaining. But you know, as I’ve, as I’ve gone along with it, and I’ve started listening to other podcasts and listening to people talking about monetizing their podcasts and and what can come from that, the more interested I’ve become because I know that It can be profitable when you know when you get to a certain point and you start getting sponsors and whatever. So now, I think our goals have changed a bit since when we started. But, you know, like I said, in the application, it’s really hard to find a way to market it to a sense like that you can monetize it. Because you have to find companies or find people that are willing to invest in you and what you’re creating in order to make money off it. So for me, I, you know, I really do want to build this to a point where I can start making money. Like I said, I I’ve always kind of had an entrepreneurial spirit. And this is just another thing, another business that I’m trying to work towards. Okay, cool.

Corey Benschop 25:48
Yeah. So so what I’m hearing is that actually, in your mind, you’re seeing sponsorships right really is as the main way to monetize this podcast like sponsorship or advertising, right. Okay. Well, I I appreciate and applaud that you’re there. Okay. But I want you to I just want to offer some other ideas, if you will, because there’s many ways for you to podcast, okay? sponsorships is something I’ve very much considered as well with this podcast. And I’ve actually steered away from it because I personally feel that it would detract from the content and the value that we’re providing, right? If I was to just bring in, you know, I don’t know, like, like, LegalZoom or something and say, Hey, you know, for everybody that goes to, you know, legalzoom.com slash Cory and Nathan, like, you get 10% off. Like, that’s cool. And yeah, we might get 500 bucks this month for saying that on our show. But is it really offering value to our listeners? And so I just want to give you that frame, like when I think of sponsorships, I’m always thinking of like, how is it going to impact the people listening? And is it going to add or detract from the show? Now, other ways to monetize your show? You’re creating a distribution network, right? And you’re creating a community of people that are like minded, they’re all within the same niche. So if the other way That you could do it is like partnering with people that offer services and products and bringing them on right to your show and actually interviewing them, and then maybe offering their stuff through some sort of joint venture. That’s always something you can do as well. If you wanted to actually create your own products and services, you’ve already mentioned that people are starting to hit you up from other countries from other places, looking for advice on maybe if they’re coming here to study abroad, like what are some things that they can look forward to and think about, you could actually create, like study courses and online courses and programs if you want, right, for that type of person that would bring them make the transition easier, you know, people would pay for that because there’s real value in something like that, especially when there’s a whole bunch of unknowns when you’re coming out and going to college for the first time. So anyway, I just wanted to throw like a lot of those ideas out there. And I know it’s, it’s, you know, it’s a lot it’s not concrete, but keep your mind open to the idea that there’s many other ways to monetize your podcast beyond sponsorships that are being Said, I really I want to give you this episode. We’re kind of running short on time. So let’s go

Nathan Kettler 28:04
ahead and like I’m feeling like a lot of this is the episode though. And Phil, my understanding his why and getting in I’m feeling like there’s so much value for people there. That that is part of the spotlight of what this podcast and what, what and what we’ll have to

Corey Benschop 28:19
do Nathan is edit this one up for sure. Right? Because Because you’re right, I mean, we are getting gold through these questions. And again, I want to make sure Brendan too that that obviously you’re comfortable with what we share. We know we’ve asked you some deep questions. You’ve been real honest and transparent with us. Which is amazing, bro, we definitely appreciate that. Because it’s necessary, you know, to find those answers. So we’ll edit some of that out but yeah, you’re right, Nathan. I mean, we are getting information right now. That would be great.

Unknown Speaker 28:44
What do you think? What do you think here?

Brennan Fisher 28:46
Yeah, I mean, you know, I appreciate a good question. Something that makes me think and kind of dig deep. I don’t mind at all. You know, if anything, I I applaud that. Okay. Oh, yeah.

Nathan Kettler 28:56
So because here’s the thing is, is As a public figure and as as the vision that you have going forward, right, as people can connect to understand why you’re out there, right? No one, no one cares how much you know until they know how much you care is one, one thing, but if we know why you’re doing it, then we can connect and get behind what you’re doing and so and so do you think you know so? So let’s let’s knowing that you’ve got this this thing that you’re doing that clearly you were subconsciously driven to do, because it takes a lot of work to even get 10 episodes to even get three.

Corey Benschop 29:30
Casting is not easy. Yeah,

Nathan Kettler 29:32
I didn’t I don’t do it in like and Cory does on awesome stuff. I’m like, I’m just showing up like, I can’t, I would never have anything if it wasn’t for him. So so there’s so all that. So subconsciously, you’ve been really driven to do something and now you’ve added a connection to why partially for you, and maybe understanding your buddy why he’s doing it. You know what I mean? If it’s just for fun, it’s all good. But there’s always a deeper reason of why. And so when we know that but so, so you got this thing you’ve been doing but where do you want to looking at it? year from now, where do you want to take that? Where would be like, if you’re if you’re coming, you’re bringing that back. We know why you’re doing it. You’ve been doing it 10 episodes, how many episodes do you have? Or? Or how many downloads you have? What are you judging your metrics by? And what’s your vision? Yeah.

Brennan Fisher 30:19
So right now we’re judging mainly by listeners. The pod or the platform that I use right now is anchor. That’s been a pretty steady kind of, I think, from from what I’ve looked at, it’s a good startup kind of platform. So right now I’ve just I’ve been using the demographics feature looking at where people are listening, trying to reach different places, and also just the listens on ours. It doesn’t tell you exactly the downloads. I know that is a good measure, but it’s not something that we use, because we’re we’re more at a starter stage right now. So I focus most of mine on listens and people who are reaching out to me. You know, the Certain episodes that I got more kind of listener interaction than others. And, you know, I’m also looking at, okay, one of the weirdest things was, you know what, when we’re coming up with a name for the podcast, or for that episode, usually we would name it afterwards find something that was clever funny in the episode that we think would grab people’s attention. And I think that has been one of the biggest, like, parts of it that we didn’t expect. Because some, you know, episodes that we thought were really good, had good content were funny. Had way less listens than others that we were like, maybe, you know, I’m not sure why people are gravitating towards that. And so being able to look at those like kind of statistics and say, Okay, this is how we need to like phrase things. But a year from now, you know, I want to have probably, you know, at least 50 to 60 episodes. You know, I would love to start getting at least 1000 listens per episode, and review is more ratings. You know, like I said, it’s hard to, especially with with the audience that we are, you know, going towards, they’re not always the most interactive when it comes to ratings and reviews because they don’t care. They don’t understand how important that is to, you know, the hosts or the platform that they’re listening on. But But yeah, that that would be, that would be the goal for us.

Nathan Kettler 32:24
Okay. Okay. So that’s, that’s it, that’s all. So number one, you are examining the right metric on engagement, and messaging back. And the thing you think is great, but isn’t, but this is what’s great. That is the right metric, always as an entrepreneur to be to be paying attention to right. So So kudos on that. And then the other things are vanity metrics, right? This is when people engaging us we can try and make more of that. We can try and engage more of that. So So and then, of course, Cory give you all kinds of, you know, CTAs and ways to get people reviews because he’s got so many reviews. He’s got tons of advice on that. But, um, so So you said 5050 to 60 episodes, thousand downloads would be cool, but that’s done. Episodes you’re in control of. Right, right. But the other part you’re not. And so, so I like that. I mean, that’s episode week. You know what I mean? And if y’all hang out more, you can do more. Right? And, um, do you how, what is your biggest struggle? in doing the podcast right now? Is it edit? Is it what is the biggest challenge up for the first 10 episodes?

Brennan Fisher 33:44
You mean like from what we’ve recorded?

Nathan Kettler 33:46
Yeah, just doing it the actual doing the work? what’s the what’s the biggest challenge that you’re that you’re coming up to? Or for the material or whatever? What’s your biggest challenge?

Brennan Fisher 33:55
Yeah, I think honestly, our challenges external it’s more of finding The time to be able to sit down and do it. I work at school. And you know, I’m an accounting major. So I find myself pretty busy a lot of the time. And it’s hard, especially when you know, my my roommate, Jacob is a completely different major. So our schedules don’t really line up. So it’s hard to find a time that we can sit down, and both kind of one brainstorm about what we’re going to talk about. And then to actually record it, and then I take care of, you know, posting, writing anything like that. I do most of that. But yeah, I think that’s, that’s the biggest struggle for us is finding the time to do it. But I mean, we started getting into a groove, being able to you know, we released episodes every Friday. We’re trying to be consistent about when people are listening, but that was definitely a struggle in terms of, you know, the first 10 episodes. Hmm,

Corey Benschop 34:56
okay. Let me let me jump in real quick. So First off again, yeah, I applaud you, dude for the goals 50 to 60 episodes by the end of the year. That’s a lot of work, man. And I think you guys can definitely get there. Now, I have, you know, a recommendation in terms of time to do it. I totally understand being busy. And I understand you guys have schedules and other lives and things, obligations that you have to, you know, attend to, right. And then plus, you’re combating with different schedules, because there’s not two of you involved.

Unknown Speaker 35:25
Getting,

Corey Benschop 35:27
I would say, uncompromising about the schedule for the podcast has got to be a priority. Okay, so for you and your roommate, or, you know, your co host, like you guys, you need to have a little conversation and I’m just coming at this from my perspective, but I would say that you guys would need to have a conversation and really understand that how important this is to the both of you. And and that, you know, look, we need to schedule time every single week to be doing this on a consistent basis, right. And that means I might have to give up something, push some things around you. might have to give up something, push some things around in order to make this happen. So that’s that’s just my advice right there get very uncompromising with your schedule. And then as far as ratings and reviews, but I just want to give you some, some tips. You could run contests, okay. So you could tell people that, you know, you’re going to give away something like, and for college kids, I mean, you know, I could think of like gift cards or you know, like cool electronic type stuff, something that anybody would want. And I understand there’s an investment there, but think about what you’re getting for that. So doing some kind of giveaway for ratings and reviews. You could also one thing that I did to get ratings and reviews for my show early on was getting into a bunch of podcast, podcasting groups on Facebook. Okay, and there’s all kinds of groups out there, I can actually link you up with some of them. But there are, you know, there’s networks of podcasters that will go in and help each other out. Right, we’ll all leave reviews for each other. And then you can get 40 5060 reviews right off the bat just like that. And that will help you with your organic reach that will help you in all the different distribution networks getting more, you know, exposure for each one of your episodes. And then on top of that consistency of output, so if you guys are, you know, algorithms look, right, like, there’s a lot of AI involved in how this stuff goes out. So the algorithms are looking for consistency, and they promote those that are consistently putting out content. So if you guys can make sure that you’re doing something once a week or twice a week, and then you stay consistent with that, the trend will really start to pick up for you over time. But I want to go ahead and for this last section, I mean, Nathan, unless you have other things you want to ask, I was wondering if we could flip the ball on your on your court. And if you have any questions, you know, in terms of marketing and strategizing your podcast, we can feel those for it.

Brennan Fisher 37:46
Yeah, yeah, I definitely have a few for you guys. What, what platform or not? Yeah, what podcasting platform you know, Spotify, Apple, Google, where do you see The most interaction and and do you focus your attention towards like a certain platform in order to get you know more listeners?

Corey Benschop 38:07
So that’s a great question. I use simple cast. So you’re using, you’re using anchor, right? I’m using simple cast as my host and simple cast does have a little bit more in depth in terms of, you know, the data and the statistics that are coming through as as far as which platforms are coming from, how many downloads, how many listens, etc. It is a paid service. But in terms of where they go out, this is why I love simple cast. It made it dumb, easy to go out to every platform that’s out there, every distribution network out there, you just set them up, you know, boom, boom, boom, you go through the steps. So we’re on Spotify, we’re on iTunes, we’re on Stitcher, we’re on iHeartRadio. We have our own website. Yeah, yeah. What’s happening?

Nathan Kettler 38:51
I think are you asking? Are you asking which I was gonna network we get the most engagement from Yeah, I was on the audience. Is that what you’re asking? Are you asking where you distribute it from?

Brennan Fisher 39:03
Where are you getting the most engagement?

Corey Benschop 39:05
Yeah, I was I was gonna get there. So the most engagement definitely comes from iTunes. Alright, so iTunes is like the biggest platform 90% of our downloads and listens come from iTunes. But all of our episodes go out to every one of these platforms, right? So I think right now, the only reason why most of it comes from iTunes is because most people that are on iTunes listens, listen to podcasts, right? People that are on Spotify, they’re listening to music, and they’re listening to other things as well. Yeah, they listen to some podcasts. But, you know, it’s just like, you got to really think about who’s doing what on the different on the different platforms when people are listening to podcasts. And so like, that’s where most of our downloads are coming from.

Nathan Kettler 39:48
So Bran when you talk about engagement, are you talking about as far as comments, reviews, email like what what do you what what engagement metric are you talking about?

Brennan Fisher 39:59
Yeah, I you know, I I would say reviews, ratings, anything like that. But also, you know, I’m sure you can see it on on your platform as well. But you know, you can see where most people are listening from. And I think,

Nathan Kettler 40:13
just That’s what he said, that’s a quote he was saying was was iTunes for free.

Brennan Fisher 40:16
Yeah. And I think, weirdly, for me, I found that I have a pretty even split between iTunes and Spotify. And I’m not sure if that’s because the people that we’re reaching are not normal podcast listeners, because for me, I would never think to listen to podcasts on Spotify, I would always go to iTunes. So, you know, I thought that was pretty interesting. And I wasn’t sure if maybe I was, you know,

Nathan Kettler 40:44
it could be demographic for sure. Yeah. Spotify on my phone is from my kids, you know. So but they do so it makes sense that that demographic is going to in Spotify how, you know, your generation is always trying to discover so an app that allows them to To discover and if you’re not searching for podcasts. So one thing

Corey Benschop 41:03
I would recommend Brian and I went and listened to your latest episode is in your Do you have a pre recorded intro? Or do you guys just start? I’m sorry, I forgot.

Brennan Fisher 41:14
No, we have, you know, I have a beat that my buddy may just measure,

Corey Benschop 41:18
right? That’s right. It’s just a quick little beat and then and then it goes into the to the content, right? I would highly recommend recording a pre recorded intro that has, you know, like, Hey, guys, please make sure you know you leave a rating and review or leave you know, your your biggest takeaway as a review, like a call to action that goes out on every single episode, I’d have a pre recorded so you don’t have to think about it, and pop it in at the beginning. And then I would also have one at the end, you know, an outro for every episode that just gets added on and again, has a call to action in there. And then whether or not you know, that’s something that can change over time. Right now you’re looking for ratings and reviews. So that should be your call to action. You know, in the future if you’re promoting something or you know, you want people to go somewhere you can change that. That outro you know, moving forward, but I would highly recommend that you have just something pre recorded that tells people go to your favorite, you know, go to wherever you’re listening to podcast at and let us know what you think of the show, right? Let them know why you want them to do it to Hey guys, this really helps us out, you know, again, our audience, we’re going to get more listeners stuff like that. The more transparent honest you are with your with your community, the more you’re going to get from them. But again, I highly also recommend going into Facebook joining some podcasting groups starting to really communicate with people that have podcasts out there that consider bringing on guests to your show. That way you can actually leverage each other’s audience you know, that’s a reason why you’re coming on to our show, right is to leverage our audience so that hopefully some of the people that listen to our show will come over to your show and listen, if you can do that more, but get on more other podcasts do guesting you know, guest podcasting, or bring people into your show and interview them. People that already have an audience. You’re going to grow so much faster. Then just by doing it you and your homie, and then hoping that people find it and listen, because here’s the thing, podcast distribution networks, they’re not search engines, right? You go to iTunes and you search for something. It’s not like going to Google and searching for something, you go to Spotify, you search for something like these are not search engines, they don’t know what you’re looking for, you have to actually put in keywords like they have to know that the title of your show in order for it to pop up type of thing, you know what I mean? Right? So going to other places to garner that that listenership in that audience and leveraging other people’s audiences, really is the way that I’ve grown my podcast so quickly and you know how we’ve gotten to where we’re at so I highly recommend you consider doing some of those things. But Dude, you are I want I want you to know like you were killing it, bro. And you’re definitely taking action. I very much applaud the work that you’re doing because it is not easy to start a podcast. It’s not easy to stay consistent. And especially when you’re doing it with somebody else, you know, that the the complications and difficulties definitely, they go up. So Just commend you on the work that you’re doing, bro and do not, you know do not stop for sure. Yeah, so

Nathan Kettler 44:06
go ahead, man. I was gonna I was gonna ask you go ahead respond. And I got a quick question.

Brennan Fisher 44:11
Well yeah I also I was in a kind of come back with a question as well so go ahead

Nathan Kettler 44:14
Yeah, well I was gonna say what I want to say is, is because we were gonna we I can extend my clock a little bit but um but what I want to do is kind of get a snapshot you tell us a little version right now describe in your podcast, what it is who it’s for and why they should listen. Like give us that little spotlight of you your version your summit currently have that if you would your elevator pitch for your podcast.

Brennan Fisher 44:45
Yeah, for sure. Yeah, so life of the American college kid. It’s targeted towards college students right now in the States, but it’s also kind of a flashback at when you were in college. Or it can be informational or you know, just funny if you want to listen to what you have to look forward to, you know, a lot of people kind of think about college is something that is great and the best years of your life, but you don’t really know what to get there. So our, our podcast is a snapshot of our experiences, what we’re going through things that we find funny, irritating, you know, things that we’re going through. And, you know, if you enjoy listening to stories, if you enjoy, you know, hearing about daily experiences from a personal perspective of college, then our podcast is definitely want to go to because there’s not many others like it. That’s awesome. That’s awesome, man.

Corey Benschop 45:49
For sure. All right, bro. Dude, you said you had one more question.

Brennan Fisher 45:52
Yeah, so one of the things that we’ve really been trying to navigate and in the beginning when we were starting it, one of the ideas we had was to bring on guests from other universities and have them tell their experiences so that people could listen. One that we would have more diversity in like our art or podcasts, but also, if he wanted to know about a specific college, they could listen to that episode. Yeah, but what we what we’ve started to notice is that, you know, a lot of the feedback that we get is how much people like the dynamic between us. And you know, it is it is a comedic podcast, it is entertainment. And so I think one of the, like, mental barriers to get over with bringing guests on is we want listeners to come in and have the experience that they get every time when they listen. So how do you bring a guest on and I know you guys bring it you know guests on all the time, so I’m sure you have

Corey Benschop 46:52
Yeah, for sure, dude. So that’s all that this show is is basically interviews with guests. So like when I created the show That was my intention. I wanted to do an interview show, right? So you’re coming at it from a little bit different perspective of, you know, we’ve got this show, it’s me and me and my buddy, and we’re, you know, we’ve got this sort of way that we play off each other, and people enjoy that. And I totally get that you want to stay consistent with that. So in terms of bringing on guests, hey, I love the idea of bringing in different colleges and giving perspective on what what’s it like at your college? What’s it like at your college? What’s it like at your college? And I guarantee you, if you do that, and you say life at you know, such and such University, like anybody going to that university is going to listen to that episode, right? So you’re definitely you’re starting to get very niche content and it’s, it’s a great angle to go at. Now in terms of keeping a consistent a, I would say, don’t worry so much about making sure that the experience is always the same. Okay, for one I know as a listener of podcasts, and if you’re familiar with john Lee Dumas and Entrepreneur on Fire, you might understand where I’m coming from. But like the first, like, 400 episodes of this dude’s podcasts are literally carbon copies of each other. And in the beginning, I liked it, right? I was like, Oh, this is cool. I know what the I know what he’s going to ask the next guest. Like I, you know, I can kind of be prepared, but after some time where I got bored, and it’s just like, you just know, it’s like more of the same crap, you know, and like, so I would say, Don’t be so stuck on the idea that every show has to be like the last one. And also, the reason why people are telling you that they really love your dynamic with your co host is because that’s all that you’ve given them. Right? You haven’t actually given them opportunity to see what it’s like to have a guest on the show. They may like that even more, you just don’t know right now. So I wouldn’t be opposed to it. You know, just try things let things go. And here’s the other thing too, bro is like if you’re not doing these live, then the episode doesn’t have to go live right? You can record an episode. If you guys feel like it’s not valuable or you don’t like the way that it went. You never have to put it up. It’s your show. You’re the boss. You know what I mean? Right? So I would just say try it.

Nathan Kettler 49:02
That’s good. That’s good. That’s really good advice.

Unknown Speaker 49:07
I would I would add

Unknown Speaker 49:10
that

Nathan Kettler 49:13
when you make a call out to these people to other university, so you look funny motherfuckers like, you know saying be like, Look, watch our show if you think you can hit like, like, I don’t know what triggers it sounds like maybe there’s a little bit of banter. There’s a bit of back and forth. That’s some some quick timing. And that’s harder to do online and stuff. But like, but like, Hey, man, if you’re good at talking shit, but you want to show it lives, like at your university, like we’d like you to come and dance if you’re good at if you’re good. You’re not I mean, if you do it, like what are some of the things because you’re not like, again, you have to have chemistry but if you have the right like think about Joe Rogan’s podcast, right? He talks to he talks to really brilliant people, and sometimes they’ll laugh and they’ll joke about things and you leaning because they’re really brilliant. And then sometimes he has his buddies on there and you know a whole different dynamic and podcast. But we like all of it because we like one of it. Because one of the things I like I like them and I started listening when he started doing his MMA episodes and because that’s what I that’s why I follow Joe Rogan does it all look at all this other stuff. Right? And so yeah, that’s maybe what they like most but they may learn something about the other school if they don’t go there but the people that go to the other school will discover your podcast there and then like the other stuff that you do, so just understand like but but make the my my only addition. That was Corey was saying My only addition is frame who you’re looking for when you make a call out. I don’t know how you’re making a call out to other universities, but like we don’t want, we don’t want to smile. You know, like my old roommate, like yeah, yeah, yeah. I mean, like, Who do you want on this? Because there’s funny people in every university,

Corey Benschop 50:54
Facebook groups, dude, go into Facebook groups at like, I’m sure there’s groups for every one of these colleges. You know, there’s Probably groups for different, you know,

Nathan Kettler 51:02
I don’t know about on Facebook but I don’t

Corey Benschop 51:06
even touch Facebook. What is it tick tock? I don’t know where the kids are. Oh, yeah.

Nathan Kettler 51:11
Yeah, me.

Unknown Speaker 51:14
Because I like Yeah,

Corey Benschop 51:15
no, but I get you. But listen, Facebook is definitely a resource, if nothing else to go in and meet other podcasters and like I said, I’ll definitely send you some invites to some groups that I’m in. But you can get reviews and stuff like that as well and just kind of do some research on what other people are doing things that you like, you don’t like, bring into your show. But anyways, man, if you like. You got a few more minutes you have any more questions before we have to jump off? I’m sorry, we have to jump off but it’s it’s about a wrap up question.

Brennan Fisher 51:46
What? I’m curious for you, you know, I’ve listened to a few of you guys’s episodes before I came on. What was it for you, you know, as entrepreneurs that kind of flipped flip the switch to Creating a podcast, instead of, you know, pursuing other entrepreneurial ventures?

Corey Benschop 52:04
Well, I’ll answer that because I actually started the podcast before I even met Nathan. So I’m bringing him in as a co host for season two. And that’s what that’s why I’m, you know, I’m literally changing up my whole thing, right? But here’s the deal. The reason why I started a podcast, bro, and this is, you know, I’ve said this many times in interviews that I’ve actually done on other shows, but it’s because a podcast literally, in my mind saved my life. Right? It helped me see the truth. It’s what actually gave me the courage into going into entrepreneurship myself. So about six years ago, I was working, you know, construction and had been for the last 10 years. I was an electrician, I’m still certified. But you know, I was doing this electrical work in construction, basically, day in day out punch my timecard and I was able to listen to podcasts while I was at work, because I put headphones in and just I’d be doing my work, but I would be listening to podcasts the entire time. And I always knew that like I was unhappy in my job and unhappy In my role, and I wanted to do something else where I was, you know, I was my own boss, I could work with my mind as opposed to my brawn. And you know, figure out a way to actually do something I enjoy. And bro just little by little by just dripping that information in that positivity into my head, I finally had the courage to and I came up with ideas, and obviously got all kinds of other stuff from it, too. But I had the courage to go in and quit my job. And then when I did that, I made that move. I kind of vowed to myself that I have to create a show to help others in the way that these these shows have helped me like it’s for me, it’s a way to give back. And now obviously, it’s more than transformed a little bit since I got started. But my whole goal with this show is to inspire the next generation of entrepreneurs to go after their dreams, to go after the things that everybody is telling them they can’t do and to actually have the courage to live the life that they want to live. You know, society tells us to follow these traditional tracks, tells us to do you know certain things, everybody is doing these things. is what you have to do. And that’s not the reality like we all have. We all have options in our lives, you know. So I just want to illuminate that through my podcast by sharing the stories of other entrepreneurs that are doing it. And now bringing in Nathan, as you can see, he’s just got a brilliant mind for for like this, you know, disseminating information and getting stuff out to people that sometimes they wouldn’t necessarily be forthcoming with. He’s very good at digging in. Right. And so having him on the show now is bringing a new dynamic, where it’s it’s definitely increasing the value of the podcast. So I’m always looking at it, how can I increase the value for my listeners, but again, the whole idea is to inspire people to go after it. So that’s why I started my show.

Unknown Speaker 54:43
Cool, awesome. Yeah, man.

Corey Benschop 54:46
Thanks for listening to another episode of The Rising entrepreneur.com. I really hope you got value from today’s show. And please make sure you don’t forget to subscribe so that you don’t miss the two new episodes we release each week on Mondays and Thursdays. Be sure to Visit The Rising entrepreneur.com to join the conversation, access the show notes and discover our amazing bonus content. And Hey, have you joined the movement yet? Make sure you join our free Facebook group called The Rising Entrepreneur is movement to connect with our guests and get access to all sorts of training materials that will help you build your business. To join the movement. Just go to my FB group com that’s my FB group.com Alright, that’s it for today’s episode. We’ll catch you on the next one.

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