If you’re struggling to get ahead and have obstacles to overcome in business, Chris Donaldson can show you the way. He took over his family’s real estate education business after a devastating hurricane tore everything apart in 2005, built it through the housing recession of 2008 to a leading school in the industry, and today is responsible for laws being written in real estate regulatory law books around the country.
3 Main Takeaways:
- Accountability creates discipline. Discipline creates action. Only action gets you results.
- Copy cats can never copy as fast as creators can create. Stay focused on your goals and don’t worry about what your competition is doing.
- Always run your decisions through the lens of “will this help my customer or end user?”
1:53 – Can you elaborate on what “Parkinson’s Law” is, and how it may be affecting everyone listening right now?
- Parkinson’s Law states that a task will expand to take up the time allotted to it.
- As an entrepreneur, you are accountable to yourself and have the ability to make a task take as long as you allow.
- Squeezing these time frames and not giving ourselves too much time to complete a task can be a huge win for many people.
- Chris mentions that calling your shot publicly and creating that accountability can help you accomplish the task as well.
9:15 – How did you get started as an entrepreneur?
- Chris now runs his family business that was started by his grandfather, even though he vowed to himself to never get into the family business!
- When hurricane Katrina hit New Orleans, his entire family and business was dispersed and falling apart, and he felt a calling to get in and help rebuild it.
14:40 – You offer training and education for real estate agents, how has the digital landscape changed the way you interact with your clients?
- “We are a great example of how the landscape created so many examples as long as you didn’t hide from it.”
- In the beginning, all courses had to be done in a classroom by law and by 2002, Chris’ dad brought him in for help on how to start figuring out the “internet” stuff.
- Chris tells a story of how he had to fire the Yellow Pages in 2011 because it was clear to him that the old way of doing things wasn’t creating results.
- When you focus on the customer and the end user and how to create value for them, you will always win.
39:50 – It’s important to stay relevant and pivot when things change.
- If you have money to invest in a business but don’t know what to do, invest that money into a skill.
- If you have the opportunity to learn any skill, make it sales, customer service and how to deal with people.
44:13 – How do you manage your time and your family business?
- Chris says everything is carved in water and it changes day to day.
- He knows what he is trying to do intentionally, which guides his day-to-day actions.
- Night before, he wrote his todo list. Then puts a 1, 2 or 3 next to the items. 2 doesn’t get done until 1 is finished, etc.
50:25 – What is one piece of advice you would give yourself 5-10 years ago?
- Stay humble and keep growing. You don’t have to know everything.
52:33 – Where can everyone find you online?@theChrisDonaldson on social media. www.christalks.com