TRE:70 – Improve Your Sales Even When Times Are Tough with John Molyneux

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Are you a struggling salesperson? John Molyneux has been in sales for decades and drops some amazing pearls of wisdom in this interview for all aspiring sales people. He shares his experience in multiple industries and tips for how you can overcome some of the most common objections you’re likely to hear in sales.

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3 Main Takeaways:

  1. If you want to be in sales, get used to hearing “no” and then learn how to dig deeper through objections to find what your prospect really wants.
  2. Belief in your product and in yourself are the two keys to being a successful salesperson.
  3. Don’t listen to the critics and haters that will inevitably be there as you grow, they simply don’t understand your journey.

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Show Notes:

1:36 – How did you become the “Sales Samurai”?

  • John was in the army and when he got back into civilian life he found it hard to readjust into a professional career.
  • He fell into sales when he started working at a martial arts studio as he was knocking on doors to sell the training packages.
  • He says “no is just a yes that isn’t ready yet.”

4:01 – How does someone get over being afraid to hear “no” when doing sales?

  • John says that no one likes to hear “no” but through his practice and determination he became immune to hearing it.

6:26 – How do you transition a “no” into a “yes”?

  • There is always a genuine “no” where the prospect simply isn’t interested and there isn’t much you can do about that.
  • There is also the “no” that leads to general objections like “I can’t afford it” or “I need to speak to someone” or “I don’t have the time”. John says these are typically a mirror and there is a deeper reason behind the objection, which is your job as a salesperson to dig deeper and figure out.

10:50 – How did you pivot in response to covid?

  • John was selling doors and windows through door to door sales, but has jumped back on the phones since Covid shut everything down.
  • He now sells high ticket course packages on how people can make money on Amazon (work from home.)

12:22 – Getting someone on the phone and selling something for $4,000 isn’t easy. What strategies or tips could you give us to help make that close?

  • If you don’t believe in what you’re selling 100%, it will always be hard to be successful. It’s even better to own the product yourself.
  • The second thing is being genuine. You must have a genuine care for your prospects and customers and actually want to help them solve their problems.
  • The third thing is to leverage social proof and answer the question “what is better about this compared to other options out there?”

17:42 – What is the difference between sales and closing?

  • John says closing is just part of the sales process, but it’s the most important part because if you can’t do it you’re going to struggle.
  • John says that most salespeople that don’t/can’t close is probably because they don’t actually believe in their product.

21:50 – What’s next for you in your adventure as a rising entrepreneur John?

  • He’s putting together a sales course for those that are brand new to sales.
  • He’s also got a podcast that he’s very passionate about.
  • Eventually he wants to write a Sales Samurai book.

33:33 – Perils & Pearls. What is the biggest peril you’ve overcome in your journey and what pearl of wisdom helped you get out?

  • The first thing he dealt with was self doubt. Positive self talk is the most important thing you can do for yourself.
  • You will also always get people that don’t want you to succeed, they don’t want you to achieve your goals, but you have to ignore them and keep pushing forward.
  • John says don’t take yourself too seriously. Take time to do things you enjoy along with your grind.

40:40 – Where can people find you online?

  • Success Breeds Success show on all podcasting platforms.

44:20 – If you could go back in time and sit with yourself 5-10 years ago, what pearl would you leave for yourself?

  • John says everything is part of the journey and he lives with no regrets. He also says to believe in yourself more.

How high will you go?

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